NX-Food stands for Next Generation Food and is a food innovation hub of the wholesaler METRO. The hub was founded in March 2018 and is based in Düsseldorf, Germany, covering topics such as alternative protein sources, sustainable food solutions, food waste reduction, and vertical farming. The team works on innovative and functional food concepts for gastronomy and also for end consumers. We spoke with Valerie Karahan, Digital Marketing and Communications Manager, to bring you more information about NX-Food and how we’ll be working together.
What is the mission of NX-Food and how is it working to achieve this?
“Food is no longer just about the taste and fulfiling our basic needs. It brings numerous additional functions: improves our health, helps us be more productive, directly impacts life expectancy and quality, and constitutes an important part of The 2030 Agenda for Sustainable Development. Diets are becoming lifestyles; our food choices manifest our values and priorities. Advances in food technology are providing innovative solutions to minimise food waste and environmental pollution, as well as find new protein-rich replacements.
Our mission is to enrich and inspire the food system, encourage innovation, promote sustainable living and move with change. We open the door to new, ingenious tastes and make them accessible to the general public. NX-Food’s responsibility at METRO is to introduce innovative and trendy food products to METRO customers. With its Startup Shelf Programme, NX-Food educates METRO customers on food trends and organizes startup food tastings for store visitors.”