Our Programme

Our 4-month programme includes intensive weeks at our Incubator space, tailor-made workshops, and access to our exclusive network of food-industry experts.

Each startup will get an assigned mentor (guide) and will be in touch with them on a weekly basis to discuss challenges and solutions and track progress.

Our programme consists of workshops covering subjects relevant to all participants, including online conferences from experts in their fields and one-on-one sessions with mentors and coaches.

The programme covers startups’ visions and missions, as well as the testing of products for market entry. Startups work on their brand, marketing strategies, and concrete activities in order to optimize sales and market footprint.

Finally, we get your startup ready for scaling, prepare you for the perfect investor pitch, and help you find the best partner possible, using our network of experts, food companies, distributors, and investors.

We are looking forward to receiving your application and hearing about your great business ideas.


We offer in-house and online workshops with experienced mentors and industry experts, covering an extensive range of topics that encourage startup success.

Expert Network

During the course of the four-month programme, we integrate startups into our ecosystem by connecting them with key retailers, along with food industry and legal experts. After graduating from the Incubator, startups become part of a network of ProVeg Incubator alumni.

Mentors & Guides

We assign a personal guide to each startup in line with their needs. For the duration of the programme, personal guides provide weekly check-ins, entrepreneurial mentorship, and general assistance during each startup’s journey.

Investors and Pitch Events

Our programme culminates in a closing pitch event, in which startups have the opportunity to present their work to a panel of investors and celebrate their achievements.

Coworking Space

For the duration of our programme, we offer startups an open coworking area and modern kitchen space to test product designs and formulate recipes.

Test Community

We offer our startups access to a large test community for product validation and valuable quantitative and qualitative data.


Our V-label certification is an internationally recognised label of transparency available to our startups after completion of the programme.

Market Research

Startups benefit from our market research on consumer trends and behaviours in the German and EU markets. This data provides valuable insights for product development and marketing strategies.

Fairs and Events

We provide assistance in identifying leading industry fairs, conferences, and events relevant to our startups, and facilitate their participation.

Marketing and PR

Our startups are promoted on ProVeg Incubator channels and featured in Incubator and partner publications, such as Vegconomist and Plant Based News.