Are you a food innovator?

Join our 16-week incubation/acceleration program to
build and scale your food startup.


Accepting applications for April 2019


Over the past 10 years, ProVeg has been continuously working with both startups and established companies to expand the plant-based food system. We have an excellent grasp of changing market needs and are ideally placed to help maximise the impact of new startups by connecting them to a large international network of key players in the food industry.

Our partners include food producers, restaurants, catering firms, and canteens, as well as lawyers, investors, health insurance companies, and the medical community.

Our Corporate Outreach and Services team comprises experts in communication, food production consulting, catering, and startups, as well as product development and certification. Our programmes include:




Fairs and



how our selection process works


skype meeting

Analysis by
our expert panel


In our 16-week Incubator Programme we go through all subjects which make companies successful.

The programme is flexible and tailored to the specific needs of each startup.
There is a combination of workshops regarding subjects relevant for all participants, inspiring speeches and online conferences from experts in particular fields and one-to-one sessions with mentors and coaches.

We start with a general check-up where everybody stands, which is used as the basis for the ensuing programme planning.
The programme leads the startups from subjects as perfect alignment of the team to vision, mission and tasks over sharpening and testing of the product for the market entry.
We work on your brand, your marketing strategies and concrete activities to achieve what really counts: Sales!
Of course, we have a deep look at your supply chain as well, identifying potential cost-savers and bottlenecks.

At the end we make you ready for scaling and prepare you for your perfect pitch for investors, with everything which is needed to find the best partner possible.

We use our vast network of experts, food companies, distributors, experts and investors to provide you with the best service we can give.

We work with all stages of company development and adjust the programme accordingly.

We are looking forward to receiving your application and hear about your great business ideas!

Together we can change the world!

If accepted, move to Berlin! Need reasons?

our mentors

David Benzaquen
PlantBased Solutions, Ocean Hugger Foods

Founder and CEO of PlantBased Solutions, an award-winning, strategic brand management, marketing, and operations consultancy for plant-based consumer products. PlantBased Solutions has advised some of the world’s largest and most successful meat and dairy-alternative brands, including Gardein, Daiya, Miyoko’s Kitchen and more. David is also the CEO of Ocean Hugger Foods. Founded by Certified Master Chef James Corwell, Ocean Hugger Foods makes delicious, plant-based alternatives to the world’s most popular seafood items to stop the overfishing crisis. Ocean Hugger Foods’ flagship product, Ahimi, an alternative to raw tuna made from tomatoes, is sold throughout the US and Canada and will be launching in Europe and Asia in 2019. The company will also soon launch its eggplant-based eel, carrot-based salmon and more. Ocean Hugger Foods was recently recognized as Whole Foods Market’s Supplier of the Year for Outstanding Innovation. Benzaquen serves as an adviser to multiple food accelerators, venture capital funds and startups. He and his companies have been profiled in The New York Times, USA Today, Los Angeles Times, Fast Company, Wired, Inc, CNN and more.

Måns Ullerstam
Kale United

Serial entrepreneur building many companies / teams from 1-100 people. Raised a lot of money with venture capitalists in the last 20 years. Plant-based investor & vegan. Founder of Kale United, a Swedish ethical holding company with a vision to create a plant-based world. Their mission is to increase the global availability and awareness of plant-based products. Working together, they will make plant-based brands game-changers on the global stage. 

Dr. Mark Post, CEO Mosa Meat

Dubbed ‘the father of clean meat’, Dr Post presented the first ‘clean meat’ patty in 2013. Post first joined the KNAW Interuniversity Cardiology Institute of the Netherlands in 1989 before being appointed full-time Assistant Professor in Medicine at Harvard Medical School in 1996. Five years later, he moved with his lab to Dartmouth Medical School, and was appointed Associate Professor of Medicine and of Physiology.

Matt Tom
Founder & CEO

 Matt specializes in New Product Development and Commercialization, especially in the food technology space where he integrates the sciences with digital technologies. With over 15 years of experience in the Food & Beverage sector, from planting to harvest to marketplace and full life cycle testing, Matt has been involved with bringing tasty and innovative plant-based foods to the market that are healthier and more sustainable than their non-plant-based counterparts, first through government research at USDA’s Agricultural Research Service collaborating with companies like PepsiCo, General Mills, Clorox, and P&G, and more recently at Silicon Valley food tech startups such as Impossible Foods, Kite Hill, Hampton Creek, Ripple Foods, and more. Matt is passionate about social impact, public health, and environmental sustainability via the world’s food system. He is excited to help entrepreneurs make a splash in this area! To learn more about him and his work, please visit his website at 

Rich Kelleman
Founder & CEO

20+ years working as a strategic planner at some of the most creative agencies in the world (CP+B, Fallon, Goodby, FCB), for clients like P&G, Kellogg’s, Facebook and Chevrolet. Now the founder & CEO of Bond, working with some of the world’s most progressive veterinarians, scientists and technologies to understand how to take bigger leaps with pet food. Leaps that can lead to food that’s exceptionally cleaner, kinder and nutritious.

Jan Wirsam, Professor Hochschule Für Technik Und Wirtschaft Berlin

Prof. Jan Wirsam is focusing on innovation, production management, digitalisation and business model innovations, as well as plant based value creation and sustainability at the Technical University of Applied Science (HTW). He has been working closely with ProVeg international on various projects over the past three years.

Bob Kodrzycki
Biotech business leader

29 years of industry experience in synthetic biology, microbials, biologicals and genomics in the agtech, industrial biotech and renewables sectors. A PhD scientist who understands business. Combines a passion for biotech, experience in Fortune 500 and startup companies as well as management skill to move bio-based products to the market. Helping science-based companies improve their operations and also investors with due diligence. 

Viktor Maciag
Lead Tissue Engineer

5 years of work experience in biological laboratory specializing in mammalian cell culture. Experienced in building laboratory and starting projects from scratch, and most mammalian cell culture and laboratory techniques. Plus working as a tissue engineer at his second, very nascent, start up. Familiar with looking for new hires and growing out a team. Running, designing, researching, and developing experiments. Taught and mentored others in many of these practices. 

Frank Cordesmeyer
Co-Founder & CEO

Frank is a food scientist focusing on the development of alternative protein sources. He is the Co-Founder & CEO of InnTech, a venture capital fund dedicated towards innovative and sustainable solutions within the food value chain. As the Director of Communications Europe at the Cellular Agriculture Society, a non-profit dedicated to advancing the field of cellular agriculture, Frank mobilizes volunteering and collaboration efforts across Europe, engaging academic, governmental, and industry leaders.

Jörn Gutowski

A native of Northern Germany, Jörn Gutowski spent most of his young adulthood abroad. While working for an international non-profit he travelled worldwide and was exposed to many new cultural and culinary experiences. His passion and appreciation for food was so deeply affected that in 2013 he decided to put his 10+ years background in marketing and business into his new venture TRY FOODS. Following the slogan „feed your curiosity“, TRY FOODS has been developing tasting sets helping people to expand their knowledge of and their palate for high-quality food products. Most recently, he co-founded Zeevi, another food startup which is producing tofu based on chickpeas. 


Corporate Partners

Corporation partnerships are essential for startups to create a linkage with other service providers and the private sector. Corporate support allows value generation to startups that will expand their knowledge in aspects of structure and management of a company which add to the growth of startups.

Innovation Partners

Innovation partnerships are important to us to promote inspiration and synergise the entrepreneur network. The lens of innovation will only be expanded with partnerships that will assist in nurturing and fueling creativity along with expertise. It is important to make valuable innovation connections in order to accelerate and validate ideas that will only result in great outcomes.

Delivery Startups

We have partnered with delivery services that are aimed at helping to boost the growth and capacity of both our startups and delivery startups. With more access to information and customers, we want to ensure that the innovative ideas are exposed to the most consumers available within the future market.


Access to e-commerce partners within our incubator allows for companies and entrepreneurs to support collaboration within a flexible environment. As traditional retail and e-commerce continues to merge it is important to recognize the opportunities that reside online and the access to expansion of consumers around the world.


Partnering with restaurants allows startups to test ideas on the plate and opens opportunity to really shape a menu that speaks to the upcoming food trends. Developing a product that serves a need can be proved when scaling it to restaurants that will only help in defining the future market.

Retail Channels

Our retail partnerships gives retailers access to our network of entrepreneurs and startups that provide information on the newest disruptive ideas and transformation of the food industry. Our startups receive the most insightful feedback for consumer trends and possible outlets for mass market distribution.


Individual investors are a part of our growing network, allowing private parties to be in the loop of ideas while providing feedback that may help in product sales and improved optimisation. Individual investors are key to ensure that startups connect with investments that are diversified and transparent.


Our institution investment platform allows entrepreneurs to connect with networks of institutions that provide access and funding support to startups. This also acts as a pipeline for investor firms to observe and search promising startups. Our partnerships are important in order to allow easy access and knowledge transfer to close deals in a timely manner.


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