Susanne Komorek and Darja Pilz are the founders of I Love You Veggie Much, a vegan baby food company founded in Berlin. Both Susanne and Darja are new mothers and vegans, who were looking for a way to offer the best food to their children. Susanne, the CEO of the startup, has a background in marketing, design and branding, while Darja is experienced in photography and film production. Let’s see what they have to say about their startup’s journey.
Tell us about your journey since graduating from the ProVeg Incubator
Susanne: We started development of the highly complex production process with our contract producer and we have now almost finished it. We have also nailed our marketing strategy, business model, and future planning. Basically, we created a solid ground for continuing to build our vegan baby food business.
Now we have the pleasure of joining the Hafven impact accelerator programme. We have a lot of support and inspiration for preparing our official product launch. Our network is growing daily and it’s so exciting to meet talented, energetic people and have strong mentors on our side.
Tell us more about the products you are launching
Darja: We are just about to finish the product-development process! We need to do one last step. We have already started preparing the launch, which will take place soon.
Furthermore, we will launch our vegan baby food product online, so that parents can easily order what they need, in just a few minutes. It’s very exciting to see that the project we have been working on for such a long time will soon become a reality. We can’t wait for it to finally happen and to see how our customers are going to interact with our brand.
What have been the main challenges of your startup journey?
Darja: The baby-food sector is a huge challenge. Of course we had to meet all of the baby-food regulations. This was our biggest hurdle: to balance innovation and regulation.
The ingredients in baby food need to meet very strict criteria – which we absolutely agree with and support. The safety and health of the child is the number-one priority for us.
Only a limited selection of healthy ingredients are currently available in the quality required for the development of baby-food products. We have to met standards that are also connected to soil quality, and the use of pesticides and fertilisers. At I Love You Veggie Much, we want to promote change and be able to offer healthier, safer, and more sustainable foods for children. Happily, we found fantastic suppliers who fully support this endeavor.
In addition, there have been many challenges with the production process – we didn’t expect it to be that difficult. But, eventually, every problem has a solution! With this state of mind, we finally got to where we are now.