The ProVeg Incubator Programme

Michiel specialises in fundraising, marketing, and business development. Michiel has founded and scaled his own C2C tech company, had a tech incubator, and is an investor in plant-based startups, as well as a mentor to several fellow founders. As an entrepreneur and investor, Michiel focuses on plant-based companies working on materials, food, or health products and eliminating animals from the production system.

Adrian specialises in digital strategy, product and digital marketing, scaling, and business development. Adrian is an executive digital leader, angel investor, mentor, and advisory board director with over 20 years of experience working with clients such as Fidelity, Phillips, Unilever, Ogilvy, Apple, and WPP. Adrian has held global and regional roles including Managing Director for Ogilvy and Head of Global Digital Experiences for Fidelity. As an active angel investor, he has invested in startups across the US, Latin America, and Asia.

Mario specialises in finance, recruiting, and business development. Mario is a tech entrepreneur and investor in early-stage startups. As Managing Director of Atlantic Food Labs, he has funded and built over 25 food and food tech companies from cultivated meat and dairy to vertical farming to water purification. Atlantic Food Labs is Europe’s leading investment firm for food and sustainability ventures.

Kristin specialises in finance, fundraising, distribution, scaling, and marketing. Kristen is passionate about the future of food and working with innovative entrepreneurs tackling some of the biggest challenges in our food system. She has over seven years of experience in operations, strategy, and sustainability, working as a consultant for large international corporations and in an operations capacity. She has also consulted with early-stage startups – providing strategic and operational advisory.

Martin specialises in marketing, finance, R&D, product testing, operations, and business development. Marin has over 30 years of experience and expansive expert networks in the global food ingredients industry having previously held executive-level positions at Hoechst, BASF, and Doehler.

Mark specialises in R&D. Despite being the Co-founder of five startups – including the cultured meat company Mosa Meat – Mark is an academic researcher by heart. Mark is a Professor at Maastricht University in the Netherlands and is passionate about using science to tackle societal problems.

Michela specialises in production, scaling, and R&D. She is the Vice President at Blu1877 the venture arm of Barilla Group and has a demonstrated history of working in innovation management within the food industry. Michela has a strong skill set in food technology, product development, food science, nutrition, agronomy, design thinking, and advanced laboratory and food safety research.

Tunyawat specialises in R&D, production, and business development. Tunyawat (Nud) is a passionate global innovation leader with proven career success in creating new global business ventures with rich experience in multiple disciplines including R&D, regulatory development, business development, and manufacturing.