The ProVeg Incubator Programme

Frank specialises in R&D and business development. As well as being a food scientist focusing on the development of alternative protein sources, Frank is also the Co-founder and CEO of Good Seed Ventures – a venture capital fund dedicated to supporting innovative food projects. In addition, Frank holds the position of Director of Communications Europe at the Cellular Agriculture Society – a non-profit organisation focusing on advancing the field of cellular agriculture.

Michiel specialises in fundraising, marketing, and business development. Michiel has founded and scaled his own C2C tech company, had a tech incubator, and is an investor in plant-based startups, as well as a mentor to several fellow founders. As an entrepreneur and investor, Michiel focuses on plant-based companies working on materials, food, or health products and eliminating animals from the production system.

Adrian specialises in digital strategy, product and digital marketing, scaling, and business development. Adrian is an executive digital leader, angel investor, mentor, and advisory board director with over 20 years of experience working with clients such as Fidelity, Phillips, Unilever, Ogilvy, Apple, and WPP. Adrian has held global and regional roles including Managing Director for Ogilvy and Head of Global Digital Experiences for Fidelity. As an active angel investor, he has invested in startups across the US, Latin America, and Asia.

Mario specialises in finance, recruiting, and business development. Magnetic is a global technology investor backing transformative companies and technologies in critical fields – we are sponsors of progress. The firm funds companies and technologies from the earliest to their growth stages and works closely with entrepreneurs, from co-designing companies to growth financing.

Martin specialises in marketing, finance, R&D, product testing, operations, and business development. Marin has over 30 years of experience and expansive expert networks in the global food ingredients industry having previously held executive-level positions at Hoechst, BASF, and Doehler.

Mark specialises in R&D. Despite being the Co-founder of five startups – including the cultured meat company Mosa Meat – Mark is an academic researcher by heart. Mark is a Professor at Maastricht University in the Netherlands and is passionate about using science to tackle societal problems.

Michela specialises in production, scaling, and R&D. She is the Vice President at Blu1877 the venture arm of Barilla Group and has a demonstrated history of working in innovation management within the food industry. Michela has a strong skill set in food technology, product development, food science, nutrition, agronomy, design thinking, and advanced laboratory and food safety research.

Tunyawat specialises in R&D, production, and business development. Tunyawat (Nud) is a passionate global innovation leader with proven career success in creating new global business ventures with rich experience in multiple disciplines including R&D, regulatory development, business development, and manufacturing.