The ProVeg Incubator Programme

Our 12-week accelerator programme offers an intensive, tailor-made curriculum, expert mentoring, and exclusive networking opportunities. Each cohort culminates in an investment-focused Startup Demo Day.

About us

ProVeg Incubator is the world’s leading Incubator of plant-based and cultured food startups. We are shaping the future of food by supporting the companies at the forefront of innovation.


Your Benefits of working with the ProVeg Incubator:

Accelerator programme:

Equip yourself with the skills, knowledge, and contacts you need to succeed.

Expert mentoring:

Learn from the pros. We’ll match you with a personal business advisor.


Get up to €300,000 in funding to build the company you want.

Industry networks:

Connect with investors, retailers, scientists, journalists, and other experts from our global networks.

ProVeg Incubator alumni

Alumni community:

Join a lifelong, collaborative community of like-minded startup founders.


Use our co-working space, test kitchen, and event space in the heart of Berlin.


We’ll support your company with marketing and media work to get your name out there.


Access exclusive events, fairs, and webinars as a member of our startup alumni.

As part of the food awareness organisation, ProVeg International, we are committed to the mission of reducing the consumption of animals by 50% by the year 2040.

Our Team

When you join the ProVeg Incubator, our team will become your team. We are experts in our respective fields and are dedicated to using our skills and knowledge to support you in achieving your goals.

Albrecht Wolfmeyer

Head of ProVeg Incubator

Albrecht leads the ProVeg Incubator and is responsible for building and managing the team, and developing the Incubator’s long-term strategy – including startup investment and internationalisation. He has extensive professional experience in international profit and non-profit organisations and is an expert in marketing, strategy, and project management.

Antje Räuscher

Senior Innovation and Partnerships Manager / Co-Head

Antje is in charge of running the accelerator programme and selecting and coaching the startups that the Incubator works with. She is a trained agricultural economist, with a focus on food security and has a Bachelor’s in International Business Management. Antje worked in business development for consulting companies, as well as startups, and in the international cooperation field before joining the Incubator.

Hédi Farhat

Investment Associate

Hédi evaluates promising startups and coaches them throughout the period they participate at the Incubator. Hédi has an extensive background in investment and finance, he has worked for consulting companies, VC funds, and infrastructure companies. Before joining the team, he also founded a company that specialises in building startup investment theses. Hédi has an MSc. in Corporate Finance, is a Financial Modelling & Valuation Analyst® and is an all-around investment specialist.

Divya Murthy

Senior Investment Manager

Divya is in charge of evaluating companies to facilitate ProVeg’s startup investments. She also assesses and coaches startups during the accelerator programme. Divya is an MBA with a major in finance and has over six years of experience working with companies in strategy evaluation, due diligence, and financial modelling. Before joining the Incubator, Divya worked across roles in mergers and acquisitions consulting, corporate credit rating, and risk advisory.

Daniel Uwira

Investment Analyst

Daniel assists in the analysis and evaluation of startups, as well as manages the portfolio of ProVeg Incubator’s successful ventures. He started at the Incubator’s team in September 2022 as a working student, Daniel is currently completing his Master’s degree in Business & Economics and he has been a passionate vegan and animal lover for over 7 years.

Julia Martin

Programme Manager

Julia is a Biotechnologist/Food Chemist with a focus on alternative protein. Her expertise is on fats, sensomics, cellular agriculture and animal-free product development. Julia is the Programme Manager at the ProVeg Incubator and also coaches the startups on technical areas.

Vicki Sagar

Marketing Manager

Gabrielle Meyer

Marketing and communication Volunteer

Lisa Giglberger

Community and Office Manager

Our Mentors

Our extensive network of renowned mentors is committed to supporting you in growing an impactful and successful company.

Michiel van Deursen

Capital V

Michiel specialises in fundraising, marketing, and business development. Michiel has founded and scaled his own C2C tech company, had a tech incubator, and is an investor in plant-based startups, as well as a mentor to several fellow founders. As an entrepreneur and investor, Michiel focuses on plant-based companies working on materials, food, or health products and eliminating animals from the production system.

Adrian Odgers

Fidelity International

Adrian specialises in digital strategy, product and digital marketing, scaling, and business development. Adrian is an executive digital leader, angel investor, mentor, and advisory board director with over 20 years of experience working with clients such as Fidelity, Phillips, Unilever, Ogilvy, Apple, and WPP. Adrian has held global and regional roles including Managing Director for Ogilvy and Head of Global Digital Experiences for Fidelity. As an active angel investor, he has invested in startups across the US, Latin America, and Asia.

Mario Lebherz

Atlantic Food Labs

Mario specialises in finance, recruiting, and business development. Mario is a tech entrepreneur and investor in early-stage startups. As Managing Director of Atlantic Food Labs, he has funded and built over 25 food and food tech companies from cultivated meat and dairy to vertical farming to water purification. Atlantic Food Labs is Europe’s leading investment firm for food and sustainability ventures.

Kristin Rocca

Unovis Asset Management/New Crop Capital

Kristin specialises in finance, fundraising, distribution, scaling, and marketing. Kristen is passionate about the future of food and working with innovative entrepreneurs tackling some of the biggest challenges in our food system. She has over seven years of experience in operations, strategy, and sustainability, working as a consultant for large international corporations and in an operations capacity. She has also consulted with early-stage startups – providing strategic and operational advisory.

Martin Jager


Martin specialises in marketing, finance, R&D, product testing, operations, and business development. Marin has over 30 years of experience and expansive expert networks in the global food ingredients industry having previously held executive-level positions at Hoechst, BASF, and Doehler.

Mark Post

Mosa Meat

Mark specialises in R&D. Despite being the Co-founder of five startups – including the cultured meat company Mosa Meat – Mark is an academic researcher by heart. Mark is a Professor at Maastricht University in the Netherlands and is passionate about using science to tackle societal problems.

Michela Petronio

Blu1877/Barilla Group

Michela specialises in production, scaling, and R&D. She is the Vice President at Blu1877 the venture arm of Barilla Group and has a demonstrated history of working in innovation management within the food industry. Michela has a strong skill set in food technology, product development, food science, nutrition, agronomy, design thinking, and advanced laboratory and food safety research.

Tunyawat Kasemsuwan

Thai Union Group

Tunyawat specialises in R&D, production, and business development. Tunyawat (Nud) is a passionate global innovation leader with proven career success in creating new global business ventures with rich experience in multiple disciplines including R&D, regulatory development, business development, and manufacturing.

Want to be a mentor?

ProVeg Incubator is always looking for like-minded, mission-aligned mentors who are knowledgeable about the food space. Maybe you’re an entrepreneur who built your own company from scratch or you’re an expert in nutrition or food science? You can share your expertise with our startups via workshops, talks, or Q&As!

Want to get involved? Just write to [email protected] and tell us how you can contribute.

Our Team

Our Programme

Our Team

Our Programme