Happy Birthday, ProVeg Incubator!

Founders from all over the world

From the beginning, our startup cohorts were diverse and international. We are receiving applications from all over Europe, but also India, Argentina and Israel. The founding teams so far have come from more than 16 countries. They work on new plant-based milk drinks, cheese and desserts, explore alternative protein sources like mushroom roots and macro algae, and work on pioneering innovations like clean dairy and cultivated meat products.

As diverse as these startups are, their founders all have one thing in common: They want to contribute to ProVeg’s mission to reduce global animal consumption by 50% by the year 2040. The ProVeg Incubator brings together mission-driven founders with sound business models to change the food system for good.

Big thanks to mentors and guides

Apart from workshops, co-working space, and coachings, giving the founders access to our unique network is our biggest asset. Our vibrant ecosystem of investors, retailers, corporate partners, public institutions, and not-for-profit organisations is constantly growing. From the start, our committed mentors and guides made all the difference. Since kicking off the programme in the fall of 2018, we ran dozens of workshops, fireside chats and coachings with seasoned experts like Matt Tom (on scaling), David Benzaquen (on business models), Nick Willer (on team) or Tobias Teufer (on food law), to name but a few.

We assign a dedicated guide to each of our startups; these industry experts advise our founders and help them solve their specific problems throughout the programme – and often way beyond. So celebrating the incubator’s first anniversary also means giving a big shout-out to our mentors and guides. They rock and make our venture so unique.