From plant-based seafood to dairy alternatives and cellular agriculture, the ProVeg Incubator has worked with a strong and diverse array of startups. Thus far, the Incubator has supported over 55 startups from around the world, helping them to raise over €100 million and launch products in more than 15,000 stores worldwide.
Although our alumni startups are varied, they have a number of key attributes in common. These qualities made them stand out to us and ultimately encouraged us to accept them onto our accelerator programme.
We like to keep our application process open and transparent – our Incubator should be a good fit for you and for us. So here is a rundown of the top five things we are looking for in a startup.
Why does your company exist? What is your goal? In general, when establishing a startup, it’s crucial to have a mission. It’s your reason for being. For us, it’s important that your mission aligns with ours. As part of the food awareness organisation ProVeg International, we are working to reduce the global consumption of animals by 50% by the year 2040.
In the plant-based space, there are many companies doing great things, and that’s exciting to see. However, for us, it is key that the startups we support are working to remove animals from the global food system, rather than simply being plant-based by nature. This means your project should have the potential to transform the global food culture – by replacing traditional animal-based foods with plant, fungi, recombinant, or cultured solutions.
That’s why you will see us working with, for example, companies in the plant-based dairy, alternative meat, and cellular-agriculture spaces. They offer promising alternatives that allow animals to be removed from the food chain.