What does your startup do and what is your mission?
Zsolt: I grew up in a very non-vegan environment; my granddad ran a dairy farm and my uncle is a livestock trader. However, as a kid, deep down, I always felt that the exploitation of animals just wasn’t right. Like all of us, I was conditioned to consume dairy and eat meat, and so I became numb to it, growing up.
Times have now changed, thankfully. My little 8-year-old niece can’t bear the thought of consuming an egg ‘from which little chicks are born’. She also objects to eating meat. My family, like many others, accept that we should all be consuming fewer animal products, not only for our health but for the planet.
Although this all sounds very serious, our plant-based chocolate brand, Fellow Creatures, is colourful and fun – it truly jumps out on the shelf.
The curvy characters on the wrappers are half-human, half-animal. They celebrate not only the fact that animals are our fellow creatures, but also that we should be positive about our bodies – whatever shape they are. Growing up as a flamboyant kid in the early 2000s in Eastern Europe, I was picked on, so this is something important for me.
We set out on a mission to bring non-vegans closer to a plant-based diet by showing them what vegan food can be. As well as selling through our own D2C platform, we’re listed in all Planet Organic stores in London, as well as many independents, while we have our eyes set on premium supermarket chains in the UK and Europe.