Step up to the plate: pioneering food startups wanted

The ProVeg Incubator is calling for innovative startups to step up to the plate and help shape the future of food, by applying to join its global accelerator programme.

Pioneering plant-based, cultured, and food-tech companies that are developing alternatives to animal-based products and ingredients can apply now to join the Incubator’s upcoming cohort of startups.

The deadline for applications is Sunday, 7 February 2021, with the programme planned to kick off in April. Interested founders should apply by going to

Startups that are accepted to the Incubator will be supported with a tailor-made accelerator programme, funding of up to €200,000, one-on-one expert mentoring, and access to the Incubator’s extensive networks of industry contacts.

Applications to join the next cohort of startups will be reviewed and accepted on a rolling basis until the final deadline, so early applications are strongly encouraged.

The ProVeg Incubator is the world’s leading Incubator of plant-based and cultured-food startups, exclusively supporting the companies that are transforming the global food culture.

Albrecht Wolfmeyer, Head of the ProVeg Incubator, said: “It is important that the startups the ProVeg Incubator supports are aligned with our mission of reducing global animal consumption. The products or services that they offer should therefore replace conventional animal-based foods with innovative products, ingredients, and solutions.

“We look for a strong founding team, innovations that are impactful and scalable, and companies that are defensible – meaning that they can protect their products and concepts from the competition.

We received a record number of applications to join our previous cohort of startups,, and I look forward to seeing who will apply to join us in 2021.”

Since its launch in 2018, the ProVeg Incubator has worked with over 45 startups from around the world. Together, they have raised more than €22 million euros and launched over 40 products.

ProVeg Incubator alumni include:
Better NatureVly FoodsMondarellaGreenwiseMushlabsLegendairy FoodsPlantcraftCellular AgriculturePanvega, and the nu company.

Piero Brunetti, Founder of Mondarella, said: “The Proveg Incubator is the best way to accelerate your business. As a result of the programme, we completely changed our strategy for entering the market and we are now selling in supermarkets across Europe – including Lidl, Kaufland, and Penny. The Incubator team introduced us to crucial mentors, investors, and buyers from the food industry, who it would have otherwise been impossible to meet. We are so thankful to have been part of this fantastic programme.”

Julia Marsel, Co-founder of Greenwise, said: “The ProVeg Incubator was a milestone of growth for us. Every workshop and event allowed us to gain experience, broaden our horizons, and, ultimately, fast-track our market entry.”

As part of the food awareness organisation, ProVeg, the ProVeg Incubator is committed to the mission of reducing global animal consumption by 50% by the year 2040.

To stay up to date with all the latest news about the ProVeg Incubator, please go to our website or follow us @provegincubator on LinkedIn, Twitter, and Instagram.


  1. For more information on ProVeg Incubator, check out
  2. The ProVeg Incubator is currently supporting its fifth cohort of startups, which includes six innovative companies from around the world This round of the programme will run until 15 January 2020, culminating in a Startup Demo Day. Learn more about the startups in this cohort here.
  3. ProVeg Incubator is part of ProVeg, a leading food awareness organisation working across four continents. ProVeg’s mission is to reduce the global consumption of animals by 50% by the year 2040. More information can be found at
  4. The ProVeg Incubator works with a number of investors and other partners, including Atlantic Food Labs, Beyond Advisors, Blue Horizon, European Institute of Innovation and Technology (EIT Food), Good Seed Ventures, Katjesgreenfood, New Crop Capital, NX-Food, Purple Orange Ventures, and Veginvest.

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