Is the future of seafood based on microalgae?

EatMyPlants is a plant-based food company from Germany that is developing seafood alternatives based on microalgae. The company was founded by Nixe Zimmer and Arvid Seeberg-Elverfeldt, who are both part of the current cohort at the ProVeg Incubator. This is their story.

What does your startup do and what is your mission? 

We develop seafood alternatives based on microalgae. In doing so, we want to facilitate the transition towards an enjoyable, healthy, and responsible plant-based diet across the globe.

Where did the idea for your company come from? 

Both of us independently learned about microalgae, their exciting nutritional characteristics, and the highly promising sustainability traits. We started wondering why we couldn’t find any alternative-protein products that use microalgae as a key ingredient. It really makes a lot of sense to turn towards algae, particularly when substituting seafood.

Tell us about your team: Why are you the right people for the project? 

We are a sister and brother who are united in our passion for nature. Over the years, we’ve had the chance to work in diverse industries and setups.

When we realised the potential that microalgae holds for feeding the world, we thought that this was the perfect area in which to start a venture that serves a greater cause. Having spent a lot of time by the ocean, we are particularly excited about developing food solutions that help to protect marine wildlife.

What are your favourite parts about building your business?

Developing craveable and responsible products, and building a brand. We are also very much looking forward to growing the team and shaping the company culture.

What have been the main challenges you’ve faced? 

We underestimated the challenge of finding institutional investors during the  pre-product stage.

Tuna sandwich, capers, seed bread, lemon juice for freshness, little bit of dijon mustard and olive oil

What is it that makes your company unique? 

Our fermentation-based approach uses microalgae to build unique products that are great for you and our planet.

Why did you decide to join the ProVeg Incubator? 

ProVeg is a widely recognised player in the plant-based sector and a great platform for any founder in the space. We were particularly attracted by the Incubator programme and its strong network.

In your opinion, what do you think it takes for a startup to be successful? 

In a nutshell: when preparation meets opportunity. A solid idea and a passionate team are a prerequisite. Acknowledging that there are tons of things that you don’t know and then finding those people that do know better helps big time!.

What do you hope to achieve with your company in the next 12 months?

Above all, complementing the team and soft-launching our first product.

You might also like: