Despite being founded in Europe, and the founders living in Hungary and New Zealand, Plantcraft has chosen the United States for its official launch. The food-tech company is one of the first in the world that is dedicated to producing clean-label, vegan deli meats.
The first products hitting American retail shelves are the pâté alternatives, which will be available in mild and spicy flavours, with ingredients including green bananas, golden linseed, and grapeseed oil. Other items in the range include salami, pepperoni, and other deli slices – with 16 new products in the pipeline.
Kati Ohens and Csaba Hetenyi started Plantcraft in 2018. The duo then joined the ProVeg Incubator in 2019, motivated by their belief that food is the “single strongest lever to optimise human health and environmental sustainability”. We caught up with Kati to talk about Plantcraft’s debut, why they chose to launch in the US, and what the future holds for this exciting alt-protein company.
Kati, can you tell us about some of the highlights from Plantcraft’s last six months?
Kati: Plantcraft has been hard at work building a strong sales team and scaling production and distribution of our pâté in the US.
We partnered with a number of flagship stores and chains, and had a great launch at Erewhon Markets in South California and Plum Markets in Chicago. We are also currently working with key retailers in several other states.
Meanwhile, we have been developing new product lines with our updated formulation. We can’t wait to introduce our pepperoni, in mild and spicy versions, at the Pizza Expo in Las Vegas.