Nothing artificial here, please
For Luke and Pepe it was extremely important to create a clean product using “real food” and no artificial components. “If we can’t draw the ingredient on the packet”, says Pepe, “it is not going into our ice-cream”. “I can draw a coconut for example, but I can’t draw an emulsifier or an E-471.”
In this way, Pink Albatross ice-cream, which comes in five different flavours, caters to plant-based eaters, clean eaters, and people suffering from allergies such as lactose, soya, or gluten. The base ingredients are coconut and cashew milk.
“Our raw materials are real food and we only use seven to nine ingredients per ice-cream flavour”, says Pepe. “From that angle, it’s healthy food. That’s why we have ‘pink’ in our brand name because pink suggests a healthy status. For example, someone with pink cheeks is understood to be looking well. The colour has a positive connotation.”
“We’re trying to get the world to move towards a more sustainable, compassionate diet.” – Luke Saldanha
Let’s talk about the bird
Luke and Pepe decided to name their company Pink Albatross because they wanted to stand out, but also because the albatross is an inspiration for them.
Luke says, “The albatross is capable of flying extremely high above the earth, up to 10,000 feet. It also travels around the earth multiple times in its lifetime. This species has a very unique perspective of what’s going on below and our target consumer is like that. They are forward-thinking and aware of what’s going on in the world.”
In the largest report of its kind to date, scientists agree that a high consumption rate of meat and dairy products is fuelling global warming. They recommended adopting a plant-based diet as one of the top actions that could be taken to combat climate change.
