What does your startup do and what is your mission?
Eyleen: Pow! Foods was founded with the belief that anyone can enjoy and celebrate animal-free food. Our company focuses on improving human health with nutritious products. At the same time, we are helping to reduce an individual’s impact on the environment – one bite at a time.
Amy: We understand that the key factor in reducing global meat consumption is to develop tasty products that people are familiar with – just made with plant-based ingredients instead of the conventional ones. Also, our technology allows us to create food not just to be tasty but also highly nutritious. Our products contain up to three times more protein and 70% less fat than conventional animal ones. Using our approach, we can replicate any product that you consume on a daily basis, but made from plants.
Where did the idea for your company come from?
Amy: For ethical reasons, Eyleen and I have not eaten meat for many years. However, for the majority of our lives, we both loved eating animal-based products because of their delicious taste and texture. We have known each other for a long time. We share the same mission of creating protein alternatives that offer an identical experience, in terms of taste and texture, to eating conventional meat products.
Around the world, there are plenty of people like us, who enjoy animal-based meat but who want to be more respectful with regard to their food choices. Many of those people would like to give up meat completely, but it’s difficult for them to change their habits. Delicious, affordable, available alternatives will help enormously with that.
Eyleen: Amy started the research upon which Pow! Foods is based while at university, which is where she created our first product: a plant-based chorizo alternative. Chorizo is one of the most commonly purchased and consumed foods in Latin America. Our plant-based chorizo has been developed to reproduce the flavour and texture of animal-based versions. In this way, it will appeal to all consumers, not just those who nourish themselves through a plant-based lifestyle. Pow! Foods’ plant-based chorizo also supports human health by providing up to three times more protein and 70% less fat than conventional meat products.