What does your startup do and what is your mission?
Guy: We started Omni, a D2C plant-based pet food company, in order to make and sell nutritionally complete diets using sustainable, alternative protein sources. We aim to solve the disproportionate environmental impact and pet health problems related to factory-farmed, processed meat diets. Our mission is to change the way the world’s pets eat, for good.
Where did the idea for your company come from?
Guy: As a practising veterinarian I saw a lot of pet health issues in my clinic, many of which were linked to poor quality, cheap, processed meat diets. At the same time, I was concerned about the rise of human grade meat companies and their massive carbon footprint.
Shiv, my co-founder, had just got his first dog, Leo, an adorable Cavapoo and was concerned about feeding Leo processed meat. Shiv and his family were also cutting down on their meat consumption at this time, due to the devastating impact it has on the environment.
When we met, we realised that we had the same concerns. As a result, we became determined to create dog food that was better for pet health and for the planet. We consulted a leading veterinary nutritionist to find a solution and quickly discovered that dogs don’t need meat. In fact, there is strong evidence that dogs have been thriving on plant-based diets for years. So, we decided to create a company that just focused on developing this and hence, Omni was born.