Meet the team: Albrecht Wolfmeyer

Albrecht Wolfmeyer is the Head of the ProVeg Incubator. He was born in Heilbronn and has lived in Heidelberg, Toronto, Paris, and – since the roaring 1990s – in Berlin. Albrecht joined the ProVeg Incubator in October 2018. Read on to find out about what motivates him, the challenges of the job, and how he spends his free time.

Albrecht Wolfmeyer, what do you do at the ProVeg Incubator?

I work as the Head of the ProVeg Incubator. That means that I build and manage the Incubator team and develop our long-term strategy, which includes startup investments and internationalisation. In addition, I build partnerships with investors, corporates, and innovation hubs around the globe, and secure long-term funding of the ProVeg Incubator.

How did you end up working in this position?

I studied social sciences and association/nonprofit management. I worked first as a political journalist, and then as a corporate marketing specialist and project manager at a consulting firm. After that, I moved from the corporate to the nonprofit world to make a difference for children, animals, the environment, and the planet.

What do you enjoy most about your job?

At ProVeg and the ProVeg Incubator I can bring in my diverse experience and also learn new things every day. Working with an awesome team, mission-driven food startups, and partners in the alternative protein space is exciting and never boring.

What are some of the challenges of your job?

Stick to the plan, stick to the mission. There are so many interesting ideas and projects that can distract us from our mission to take animals out of the food equation. We have to ignore them. Get enough sleep. Be good, do good. Balance life and work.

What are the values that drive you?

Respect all species, diversity, and otherness. Appreciate people’s efforts. Promote good food. Make a difference in the world.

Tell us three interesting facts about yourself?

  1. I gave up on meat (and religion) when I was a kid.
  2. I have twins called Leo and Tom. They are the most awesome little boys around.
  3. I co-founded a social startup to develop software as a service for charities to combine online fundraising, social media, and gamification (which failed terribly and was a great learning experience).

What are your top three podcast/book/documentary recommendations?

Coronavirus Update from NDR Info / Norwegian Wood by Haruki Murakami / The Game Changers

What do you enjoy doing in your free time?

Foosball, biking, snowboarding, reading, walking, thinking.

If your flat was on fire, what items would you save? (assume family and pets are safe)

My journals, laptop, and hard drives (for photos).

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