Albrecht Wolfmeyer, what do you do at the ProVeg Incubator?
I work as the Head of the ProVeg Incubator. That means that I build and manage the Incubator team and develop our long-term strategy, which includes startup investments and internationalisation. In addition, I build partnerships with investors, corporates, and innovation hubs around the globe, and secure long-term funding of the ProVeg Incubator.
How did you end up working in this position?
I studied social sciences and association/nonprofit management. I worked first as a political journalist, and then as a corporate marketing specialist and project manager at a consulting firm. After that, I moved from the corporate to the nonprofit world to make a difference for children, animals, the environment, and the planet.
What do you enjoy most about your job?
At ProVeg and the ProVeg Incubator I can bring in my diverse experience and also learn new things every day. Working with an awesome team, mission-driven food startups, and partners in the alternative protein space is exciting and never boring.
What are some of the challenges of your job?
Stick to the plan, stick to the mission. There are so many interesting ideas and projects that can distract us from our mission to take animals out of the food equation. We have to ignore them. Get enough sleep. Be good, do good. Balance life and work.
What are the values that drive you?
Respect all species, diversity, and otherness. Appreciate people’s efforts. Promote good food. Make a difference in the world.