One of the ProVeg Incubator’s alumni startups has just reached a major milestone. Plant-based cheese company Mondarella is launching its first product, a plant-based mozzarella, onto the mass market.
From summer 2020, customers can find the cheese alternative in nearly 4,000 European supermarkets. That includes 3,200 Lidl stores and also about 700 branches of Kaufland.
Piero Brunetti founded Mondarella because he wants to have an impact on the global food system. He says he spends a lot of time thinking about how to improve the way humans nourish themselves and the part he can play in that.
Piero thinks that, in a few years, it will be “completely normal” to mainly eat vegetarian food and to only consume small portions of animal products. That’s why he is creating plant-based products that pique the interest of consumers. “Hopefully this will also introduce them to new ways of eating”, he says.