What does your startup do and what is your mission?
Prateek Patra: ReWILD’s mission is to eradicate animal slaughter and human malnutrition, and mitigate climate change by offering whole-cut meat alternatives that have the taste, texture, and mouthfeel of animal-based meat. The company’s products are nutritional and nutraceutical powerhouses that do not contain any antibiotics, pesticides, or allergens.
The meat will be affordable and targeted at a mass market, unlike many plant-based meat offerings currently available in India. ReWILD’s proprietary technology allows its meat to be produced in just two weeks. The products will be highly versatile – just like traditional whole-cuts – in order to help chefs and other consumers make any type of dish that they want.
Where did the idea for your company come from?
Sapan Kumar: During the early years of his career in investment banking, my Cofounder, Prateek Patra, advised several meat and dairy companies in India about raising capital. During that time, he learned about the many animal-welfare issues happening in this space and how the meat and dairy sectors were impacting climate and human health.
Prateek immediately turned vegan in response. Over the next few years, he became increasingly passionate about sustainability and, due to his wide interests, he discovered the world of fungi and its potential.
His idea was to blend all of his learnings and experience into one company which, through its products, has a positive environmental impact. In order to be able to do that, our products have to cater to the masses and at the same time have sustainable economic goals.