What does your startup do and what is your mission?
Triin: We are a B2B company that develops mycoprotein-based meat alternatives, starting with white meats such as chicken and fish. Our mission is to provide healthy and sustainable food choices in order to reduce the global consumption of meat and contribute to the health of people and our planet.
Where did the idea for your company come from?
Kristen: The market for meat alternatives in Estonia is almost devoid of tasty and healthy choices. That means that it’s a great opportunity for innovators like us to come out with a product that has strong nutritional value while resembling meat in terms of taste and texture, and can thus appeal to a large group of consumers.
Tell us about your team. Why are you the right people for the project?
Andrean: We are a group of young, enthusiastic people, with knowledge of the food industry and previous experience with plant-based products. We were brought together by our passion for the environment, and are determined to work hard towards our goals.
What are your favourite parts about building your business?
Triin: There is huge value in building a business that is bringing high-quality products that you yourself have been missing to market. In addition, there are many great learnings that this journey of entrepreneurship provides.