Cultured fat is going to make plant-based meat alternatives taste like the real thing

Tell us about your team. Why are you the right people for the project? 

Oskar: Strong technical skills as well as management experience with R&D projects, including cellular agriculture.

George: Very good accounting skills, deep knowledge of financial planning and operations, and startup-execution skills.

Eugenia: A deep knowledge of the alternative-protein industry in Europe, and in Germany in particular, as well as a strong understanding of the legal and administrative framework. Together, we’re a perfect hybrid team for a hybrid product!

What are your favourite parts about building your business?

Making the world a better place. 

What have been the main challenges you’ve faced? 

Our company has been severely affected by the Russian invasion of Ukraine. Initially, we had been planning to conduct some of our R&D activities with Russian universities. We were planning to kick off the process in March 2022 as we had negotiated contracts and a detailed R&D plan. 

Then, in late February, we urgently needed to pivot and arrange everything in Germany instead. In less than a month, we have negotiated with German R&D partners and prepared everything to kick off in Germany. This required a lot of effort from our side, but overcoming such a crisis has made our team more solid than ever.