10 new startups set to disrupt the global food system

Ten pioneering companies on a mission to disrupt the global food system have been accepted to join the ProVeg Incubator, the world’s leading incubator for plant-based and cultured food startups.

The menu from the fourth cohort includes jackfruit meat alternatives, cultured dairy products, protein-rich seafood alternatives, and plant-based baby food.

Since its launch in November 2018, the ProVeg Incubator has supported over 40 startups from 20 countries, helping them to raise more than €8 million and launch over 40 products.

Adopting a plant-based diet is scientifically recognised as one of the most effective ways for a person to reduce their individual environmental impact. With the global appetite for alternatives to animal-based products continuing to grow, these companies are ready to make their mark.

The 10 successful startups come from nine different countries and were selected from a record number of applications to the Incubator. The programme will begin on Monday, 27 April 2020.

Meet the cohort:

  • Hooked (Sweden) produces plant-based seafood products rich in protein and Omega-3 fatty acids.
  • Meet Jack (The Netherlands) turns jackfruit into fresh alternative meat products.
  • Mister Veg (India) offers plant-based meat and seafood alternatives.
  • The Live Green Co. (Chile) uses smart technology to improve the taste, healthiness, and sustainability of plant-based products.
  • Devon Garden (The UK) creates dairy alternatives from pea proteins using proprietary extraction methods.
  • Wholyfood (France) develops plant-based bowls, dips, and sauces for food service.
  • I Love You Veggie Much (Germany) produces organic plant-based baby food that is optimised for infants and toddlers.
  • Zveetz (Germany) offers sugar-free plant-based desserts.
  • Heuros (Australia) develops a non-GM/GE medium without animal ingredients to produce cultured meat.
  • Remilk (Israel) is a precision fermentation company creating dairy proteins for dairy products – without cows.

In response to the Covid-19 outbreak, the ProVeg Incubator has taken the decision to host its spring 2020 cohort online. The Incubator is committed to keeping its startups, mentors, and staff safe and adhering to all regulatory standards in order to flatten the curve and minimise the spread of the virus.

Albrecht Wolfmeyer, Head of the ProVeg Incubator, said: “We were delighted to receive a record number of startup applications for this upcoming cohort and are proud to say that our final batch is extremely diverse. We have 10 startups from nine countries, representing a wide range of different product types. These startups have the potential to have a meaningful and positive impact on the global food system and we are looking forward to working with them.

“Given the current situation with the coronavirus, startups are facing new challenges and need our support more than ever. For this reason, we have decided to continue with our accelerator programme as planned but to host all of our activities online. We are excited about the fresh opportunities that this will bring for engaging with our startups. Our top priority is providing the best quality support we can while keeping everyone safe and complying with regulatory standards.”

Every startup that joins the ProVeg Incubator will receive a grant of €20,000, with the possibility of securing further funding of up to €180,000, following completion of the programme.

The accelerator programme runs for three months, and startups are supported with individual mentoring, expert-led workshops, exclusive (online) events, and access to the Incubator’s extensive industry networks. The programme culminates with a Startup Demo Day event on 17 July 2020.

To stay up to date with all the latest news about the ProVeg Incubator, please go to our website or follow us @provegincubator on LinkedIn, Twitter, and Instagram.


  1. For more information about the ProVeg Incubator, check out www.provegincubator.com
  2. The ProVeg Incubator is part of ProVeg International, a leading food awareness organisation working across four continents. ProVeg’s mission is to reduce the global consumption of animals by 50% by the year 2040. More information can be found at www.proveg.com
  3. The ProVeg Incubator works with a number of partners, including Atlantic Food Labs, New Crop Capital, NX-Food, Blue Horizon, Good Seed Ventures, Purple Orange Ventures, Beyond Advisors, and Katjesgreenfood.

You might also like: