Root Kitchen, the UK-based readymade-meal startup, has been delivering its food packages to new customers across the country. During the Incubator programme, the startup received actionable feedback on how to best improve their web presence. Now, Root Kitchen meal boxes are available on the company’s digital storefront. They are also found on third-party online retailers such as Mighty Plants and GreenBay. Beyond the online realm, the startup’s frozen, plant-based meals are being sold for the first time through multiple points of sale.
Kern Tec is another startup that had a productive few months since joining the ProVeg Incubator’s sixth batch of startups. The production of upcycled fruit stones at their Austrian facilities has more than doubled. This allowed the company to plan for the launch of its first product – a dairy-milk alternative created from apricot seeds.
Noko Foods has seen its ‘fight-food’ products steal the limelight, helped by the Olympics currently underway in Tokyo. Its Post-Training product line has gained heavy-hitting brand ambassadors, including the judo practitioner Rizlen Zouak. The startup has welcomed the recent reopening of gyms across France – and seized the opportunity to launch its first points of sales in Parisian gyms. As the Post-Training line gains ground, Noko is preparing to launch additional products. Noko Foods will be expanding their lineup with new innovative plant-based and performance-focused functional-nutrition products.
Omni received really good responses in their first large-scale trial. Out of a testing population of over 100 dogs, 91% loved Omni, while more than 50% outright preferred it to their usual meat-based meal. The startup also started to work together with vet practice chains across the UK, as part of their go-to-market strategy. Their time in the ProVeg Incubator allowed them to build working relationships with leading voices in the industry, such as Daan Luining, founder of Meatable.
The Asanté Team is gearing up for its retail launch in the US, assisted by ProVeg mentors in this latest step in their journey. On the R&D front, Asanté are busy finalising the formulation of an allergen-free protein range. At the same time, they saw the first successful test of their mycelium-based meat alternative. In terms of fundraising, the startup secured a pre-seed round. They are now entering a seed round.