The market for cheese alternatives is continuously growing and evolving, and Lidl in Germany is on a mission to discover something truly innovative to offer its customers.
We’re super excited to partner with them on this competition, and we’re looking forward to discovering exceptional plant-based cheese alternatives across the land.
“We are delighted to collaborate with Lidl on this exciting innovation competition. Plant-based cheese remains one of the most dynamic areas for growth and development in the food sector, and this initiative provides an important platform to showcase groundbreaking solutions,” said Antje Räuscher, Head of the ProVeg Incubator.
“This challenge is a unique opportunity for startups to work closely with a major retailer, get their products to a mass market, and contribute to advancing sustainable food options. We look forward to seeing the creativity and innovation that participants will bring to the table,” she added.
Enter the Lidl x ProVeg Cheese Alternative Innovation Competition!
What’s the prize?
The winner will get to collaborate with Lidl in Germany to bring the winning product to their shelves with a listing in selected stores in Germany under its private label, Vemondo. This includes access to Lidl’s customer base, product exposure, and direct feedback and support in getting the product listed. They will also benefit from promotional activity from both Lidl and ProVeg.
Who can apply?
The Lidl x ProVeg Cheese Alternative Innovation Competition is open to end products, as well as ingredients or technologies that could be used in the production process.
Applicants must have a business registered either in Europe or a selection of other countries (see the competition web page for the full list). Products must be approved for sale in Germany, meet all applicable food safety and regulatory standards, hold valid IFS Higher Level or BRCGS certifications for finished products, and be market-ready and suitable for retail distribution.
For entries in the ingredients and processing technologies category, applicants are encouraged to showcase the potential for their ingredient or technology to be seamlessly integrated into existing production processes and scale effectively.
How does it work?
Candidates must complete a short application form and send samples for review, where applicable. Finalists will be selected on 18 May and invited to pitch to a panel of judges, including Lidl’s top decision makers, at a tasting event in Bad Wimpfen later in the Spring, after which the winner will be announced.
The judging panel includes Arne Wiest (Purchasing Director at Lidl), Verena Fein (Quality and Sustainability at Lidl), Godo Röben (Alternative Protein Consultant), and Katleen Haefele, Director of Corporate and Institutional Engagement at ProVeg International.
Know someone who fits the bill? Share this link with them and encourage them to apply. The world needs more cheese alternatives, so help us spread the word. We’re excited to hear from you!
Find out more and apply by 27 April 2025 at https://hubs.ly/Q03bGZmM0
Enter the Lidl x ProVeg
Cheese Alternative Innovation Competition!
