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Protein, the better way

Better Nature is an alternative-protein company based in Indonesia and the UK. The founders joined the ProVeg Incubator programme with their tempeh startup, back in 2019. Since graduating, they’ve gone on to hit some major milestones in the plant-based space.

Tempeh was discovered more than 300 years ago in Indonesia. It is made via the process of fermentation, where soybeans (or other legumes) bind together to form a meaty block. The resulting product is plant-based, high in protein and fibre, and it’s good for the gut, too.

Due to its meaty texture and the variety of ways in which it can be prepared, tempeh is most often used as a meat alternative. However, until recently, it wasn’t particularly well-known outside of Indonesia, where it is a street-food staple.

That’s where the team at Better Nature spotted an opportunity. They wanted to build a company that would take tempeh mainstream, while introducing more plant-based and planet-friendly food options to the market.

Better Nature Co-founder Chris Kong pitching at the ProVeg Incubator. Pictured above with Co-founder Elin Roberts.

With two of the founders having grown up in Indonesia, and the others bringing a passion for plant-based nutrition and fitness to the table, it was a match made in veggie heaven. 

Better Nature joined the ProVeg Incubator in 2019. They went on to be named Best Startup of the Cohort at the end of the programme. Let’s take a look at the team’s top five achievements since then.

Taking retail by storm

Since graduating from the ProVeg Incubator, the team has launched several new products including tempeh rashers, mince, and better bites. Consumers eager to hop on the tempeh train can find these in over 120 retail locations in the UK, with more product variants in the pipeline. Better Nature has also tripled its revenue since March. 

A cash injection

In early 2020, the Better Nature team raised seed funding of £430,000. The funding round was led by serial investor and technologist Nicholas Owen Gunden, along with Capital V founder Michiel van Deursen.

Van Deursen was previously responsible for overseeing the expansion of The Vegetarian Butcher across Europe. At the time, he commented to The Grocer that Better Nature was “very well positioned to play a huge part in the consumption of future foods”. The funding will be used for accelerating new product development and marketing.

Tackling the plastic plague

In July, Better Nature became the first plastic-neutral meat-alternative company in the world. That means that the team is contributing to the removal of the same amount of plastic from the environment as it uses in its packaging and shipping. The company is achieving this impressive feat through its partnership with rePurpose Global

Due to the complicated food-safety aspect of tempeh production, it’s difficult to remove plastic completely from the packaging. However, the team admits it is something that frustrates them and that they are working on. 

They’re making progress, however, but it’s a long process, and going plastic neutral provides them with a feasible interim solution.

Expanding horizons

Following a successful launch in the UK, Better Nature’s products are now available in Germany. You won’t see them in retail stores just yet, however. Instead, you can purchase the company’s full range on Amazon. 

And they didn’t stop there

The startup is continuing its European expansion, with its next port of call being Scandinavia. Better Nature has teamed up with one of the ProVeg Incubator’s partners, Kale United, to take their products to the region. 

Keep your eyes peeled for these protein-packed products, which will soon be appearing on supermarket shelves across Denmark, Norway, Sweden, Finland, and Iceland.

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