Our new partnership with KitchenTown
We are delighted to announce that the ProVeg Incubator is partnering with KitchenTown to accelerate global food innovation. If you haven’t heard of it yet, KitchenTown is an innovation platform that helps to develop impact-driven food products. Read on to learn how we’ll be working together.
Across the world, there are many people working to transform the global food system – and we think that’s incredible. The more people who are championing new ways of eating and developing solutions to make that happen, the better.
The impact we can have is amplified when we work together in teams, organisations, and partnerships. Collaborating with the right partners can be hugely beneficial. It enables the sharing of knowledge and expertise, for example, and can accelerate projects by bringing more hands on deck.
Shaping the future of food
At the ProVeg Incubator, our mission is to reduce the global consumption of animals by 50% by the year 2040. We believe that the best way to achieve that goal is to offer people affordable, attractive, and widely available alternatives to conventional animal-based products.
By supporting startups that are working on plant-based, cultivated, and fermented foods — we have become a driving force in getting new, alternative products to market, and, ultimately, into the hands of consumers.
KitchenTown is also working to support startups in the food space. The innovation platform was founded in the San Francisco Bay Area in 2014 and its hub in Berlin is amplifying the European startup scene. KitchenTown provides a test kitchen and scientific lab equipment to support a startup’s product development. The team focuses on sustainable food solutions, tech innovation, better nutrition, and planet-friendly foods.
This is where we cross over. We are both shaping the future of food and, by working together, we believe we can achieve much more.
A cooperative mindset
By establishing ties of friendship and cooperation, we’re essentially agreeing to help each other out and to use our shared resources to better support our startups.
The key purpose of the partnership is to accelerate global food innovation. In order to do that, we’ll be promoting one another’s work, sharing insights and industry knowledge, and introducing each other to potential exciting new opportunities.
Moving forward, we hope to establish an ongoing exchange with KitchenTown. As such, we’ll be looking for potential collaborations in terms of investment opportunities, research and development, and new technological business solutions.
Solving problems that young companies face
Two of the companies that we have incubated at the ProVeg Incubator are now based at KitchenTown in Berlin.
Zveetz is a plant-based desserts company founded in Germany and the UK, with the aim of reducing sugar consumption.
Vly Foods has developed a milk alternative from yellow-split peas — you may have seen their products for sale in Edeka supermarkets.
One aspect of both the ProVeg Incubator and KitchenTown is that the startups find particularly important is the community that is created in an accelerator environment. Of the ProVeg Incubator, Nicolas Hartmann, Co-founder of Vly Foods says, “The network that ProVeg provides is unique and helps to solve all kinds of problems that a young company faces.”
Of KitchenTown, Hartmann says: “The space is great and the exchange within the community is satisfying us a lot. Working with other exciting startups that also have big plans is a great added value for us.”
Building a collaborative community
The ProVeg Incubator is also partnering with NX-FOOD, a food innovation hub of the wholesaler METRO, as well as a range of investors, media outlets, and other organisations in the food space.
Having a vast network and supportive partners is one of the key benefits we can offer to startups. It expands the services we have access to and increases the knowledge we can share. It also means that we’re connected with all the right people who can help entrepreneurs to grow their businesses.
We’re accepting applications right now to join our next cohort of startups. If you’re the founder of an innovative food company, we’d love to receive your online application. Just make sure you get it to us before the deadline of 31 July. Good luck!