Luisa, what do you do at the ProVeg Incubator?
As a Marketing and Communications Assistant, I support the Marketing Manager in everything that she needs. My tasks are varied, but mostly connected to content creation (blog posts, newsletters, social media posts) to promote our accelerator programme, the call for entries, events, and to support our alumni, among many other topics. I am also taking responsibility for growing our social media channels, with a particular focus on Instagram.
How did you end up working in this position?
I did my Bachelor in Business Administration, back in Brazil, where I got my first experiences of marketing and the startup world. However, I wanted to change my academic path to agriculture and I started my Master’s in Organic Agriculture and Food Systems at the University of Hohenheim. I fell in love with the subject of food systems, and knowing how important it is to develop plant-based alternatives in order to change our current situation and try to (step-by-step) transform the global food system.