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Meet the team: Luisa Goss

Luisa Pereira Goss is the Marketing and Communications Assistant at ProVeg Incubator. She is originally from Florianópolis, an island in the south of Brazil, and currently lives in Stuttgart. Luisa Goss joined the ProVeg Incubator in February 2021.

Luisa, what do you do at the ProVeg Incubator?

As a Marketing and Communications Assistant, I support the Marketing Manager in everything that she needs. My tasks are varied, but mostly connected to content creation (blog posts, newsletters, social media posts) to promote our accelerator programme, the call for entries, events, and to support our alumni, among many other topics. I am also taking responsibility for growing our social media channels, with a particular focus  on Instagram. 

How did you end up working in this position?

I did my Bachelor in Business Administration, back in Brazil, where I got my first experiences of marketing and the startup world. However, I wanted to change my academic path to agriculture and I started my Master’s in Organic Agriculture and Food Systems at the University of Hohenheim. I fell in love with the subject of food systems, and knowing how important it is to develop plant-based alternatives in order to change our current situation and try to (step-by-step) transform the global food system.  

What do you enjoy most about your job?

I really like marketing and I feel super creative while working! But what I enjoy the most is to work on something with purpose. I felt so empty before, by working for a cause that I don’t believe in. 

What are some of the challenges of your job?

I think the most challenging part is the home office situation! I like to work at home, but the fact that Corona made it impossible to go to the office, even sometimes, is a struggle (especially in winter). Also, when you are having a not-so-creative day, working in marketing is tricky. You try to write, but nothing comes out! 

What are the values that drive you?

I believe that being a part of a solution for the problems we face now, supporting the development of alternatives that do not damage the environment, the animals or human health! Also, empathy is a value that drives my attitudes in life, in general. 

Tell us three interesting facts about yourself?

  1. I once slept in the middle of the Amazon Forest 
  2. I did Karate for four years – and won third place in a competition!
  3. Most of my friends consider me a really funny person!

What are your top three podcast/book/documentary recommendations?

1- The series ‘Rotten’ on Netflix, about the production of different foods (e.g. avocado, sugar, and cacao).

2- Book ‘On Fire’ by Naomi Klein. The Author presents a realistic solution for the climate crisis, by modifying our economic and political systems! 

3 – Book ‘Sapiens’: a brief history of humankind’ by Yuval Harari. Everyone knows this book but anyway, I think everybody should read it! 

What do you enjoy doing in your free time?

I think I am quite eclectic when it comes to what to do with my free time. But mainly spending time with friends and family, drinking a beer, going to the park, doing a bike tour, etc. If it is summer, then I need to find water to swim!

If your flat was on fire and you could only save one item what would it be? (assume family and pets are safe)

This is a tough one, but I think the picture of my mum that I have on my wall, or my computer – all of my life is in there! 

If you enjoyed this blog post with Luisa Goss, check out our previous meet the team posts with Tim, Divya, and Antje.

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