The ProVeg Incubator is part of ProVeg International, a leading food-awareness organisation. Our mission is to reduce the global consumption of animals by 50% by the year 2040.  Over the past 10 years, ProVeg has inspired and motivated people to live a more plant-based lifestyle by raising awareness of the five PROs – or reasons – for doing so. Furthermore, ProVeg connects existing organisations in order to enable the exchange of expertise and solution-oriented, high-impact practices.

ProVeg collaborates with governments, public institutions, and the food industry to improve the taste, ease, and accessibility of plant-based foods and to create a more plant-based lifestyle and sustainable society. In November 2018, the ProVeg Incubator welcomed its inaugural cohort of startups.