The ProVeg Incubator is part of one of the leading food awareness organizations, ProVeg International. Our mission is to reduce the global consumption of animals by 50% by the year 2040. Over the past 10 years, ProVeg inspires and motivates people to live a more plant-based lifestyle by raising awareness of the five PROs – or reasons – for doing so. Furthermore, they connect existing organisations to enable the exchange of expertise and solution-oriented, high-impact practices.

ProVeg collaborates with governments, public institutions, and the food industry to improve the taste, ease, and accessibility of plant-based food and to create a more plant-based lifestyle and sustainable society. In November 2018, the ProVeg Incubator commenced operations.